Our Story
From personal struggles to a mission of changing children's nutrition forever
From a Wake-Up Call to a Purposeful Brand
At just 28, Vinayak—one of our co-founders—underwent unexpected heart surgery. It shocked us. He was young, seemingly healthy, and doing all the "right" things… or so we thought.
That moment flipped everything we believed about food and health. We began digging deeper—into ingredient labels, hidden sugars, food marketing, and what it really means to eat well. What we discovered changed our lives, and more importantly,shaped how we wanted to raise our children.
The Mindful Co. was born from that journey—not just out of fear, but from a deep desire to build something better. Something honest, transparent, and truly nourishing. A brand that helps parents raise strong, happy kids with food that's as powerful as it is playful.
Our Mission
At The Mindful Co., we are a learning-first, trust-centric kids' nutrition brand aiming to revolutionize how kids eat.
We're not just a nutrition brand; we're a learning brand. We don't just create high-performance nutrition—we help kids and parents understand food, ingredients, and how nutrition shapes their future.
We empower families with knowledge so they can make better, smarter food choices for life, not just for the moment. Because real health isn't about quick fixes—it's about building lifelong habits that help kids grow stronger, smarter, and healthier, every single day.
Prioritizing children's wellbeing above all
Education is at the core of our approach
Committed to ethical and eco-friendly practices
Building a movement for better nutrition
Our Commitment
We use only the highest quality, natural ingredients in our products. We never use artificial flavors, colors, or preservatives.
Our snacks are designed to provide balanced nutrition, with a focus on protein, fiber, and essential nutrients.
We're committed to sustainable practices, from sourcing ingredients to packaging our products.
We believe in complete transparency about what goes into our products and how they're made.
Our Goal
Our aim is to improve children's health and educate 100,000 families by the end of our first year, revolutionizing how we eat.